Business by Design:
Be Ready for Opportunities!
 
A ‘Concept to Market’ forum, using
 the Be Different market philosophy
process and Brand culture model.		  
 
 

This innovative concept teaches a
‘way of seeing’ from the users’
perspective.
It focuses on study of your target
audience, your ‘key differentiator’,
and the value of your Bona Fide
Brand in the marketplace.

This identifies a solid channel of
qualified business opportunities, and
also your readiness to turn these
into business applications and
commercialise them.

 Who should attend?
This customised business-matrix forum is
for an individual or a wide range of companies
who are:
  • ‘Start-up’ launching a new product/service.
  • Bringing to market a new product/service which falls outside the company’s traditional line.
  • Evaluating the current Brand image.
  Innovation process in phases:
Collect
Create
Collaborate
Commercialise		  
 
 

Be a leader in consumer-driven INNOVATION

Are you attuned to your consumer's beliefs, behaviour, emotions and sense of belonging?

Does your brand have a 'point of difference' and stand out in the marketplace?

And, why should consumers be expected to buy more of your brand?