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1. Personality and it's attributes; values
and relationship with others within
the company and with clients
2. Personal appearance (fashion styling,
ethics and grooming); Image value
3. Life-Matrix v Business-Matrix
4. ‘Key’ differentiators (unique message)
5. Bona Fide Brand - culture, worldview
and values
6. Grow and market the power of
Brand-defined strategies -
The Bona Fide Brand
is Your
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Who should attend?
Employees are perceived as a company’s commodities. Unless they provide some unique value which competitors do not share, the positioning of the company’s Brand may not achieve its desired value.
Therefore, anyone who contributes to the success of the company Brand should attend Business of Image.
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