William Shakespeare said: "All the world’s a stage. All the men and women merely
players. They have exits and entrances. One man in his time plays many parts."
Hence, you are all playing a starring role in your very own Movie. All the time, every day...you are acting in a movie projecting a Brand. You write the script...you act the part...you do the press release...you direct the action...YOU.
You now live in a transparent world with continuously monitored stories. Your audience associates certain perceptions and feelings with your image. Day in and day out when you step onto the world stage you are judged by the impact and experience you project, instantly, for all to see. There is no pause, fast forward or delete button on this projector. It just keeps rolling....this is inescapable...What matters is what you do about this situation...the sooner you start...the sooner their perceptions will change.
![]() |
Act 1This is your story to tell... |
![]() |
Act 3...and it is up to you to write and
publish your own press release... |
![]() |
Act 2...and you set the stage |
![]() |
Act 4...and you direct the award-winning movie... |